Use this UX Method in Your Next Challenging Conversation

Make sense of messy thoughts with an Affinity Map

Kim Witten, PhD
Better Humans
Published in
6 min readApr 25, 2023

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Photo by Hugo Rocha on Unsplash

As a Researcher and Designer, I know how Affinity Mapping can be an invaluable method in UX work. This approach also can have huge benefits when applied to challenging conversations, such as when coaching others.

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Coach | Designer | Researcher | Linguist. Helping overwhelmed creatives turn overthinking into expert thinking.